The search engine giant Google opens Universal Analytics into Public Beta. Google announced on their official blog post that Back in October, we announced the limited beta release of Universal Analytics as a way for businesses to understand the changing, multi-device customer journey. Today, we’re excited to welcome and invite all Google Analytics customers to try Universal Analytics.

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Last October Google announced the  limited beta of Universal Analytics, features consumer sue multiple devices, mobile app analytics, cross channel measurement  etc. Today its’ opens to all Google analytics customers.

 

While using Google’s new measurement tool users can get  how customers interact with your businesses, complete insights about the performance of your mobile apps, Improvements of lead generation and ROI by incorporating offline and online interactions. Google says, will help them “see how users interact with [their] brand from multiple touchpoints – phones, tablets, laptops or more – in one place. ” Given that this is a very customizable setup, they can also, of course, use this to incorporate offline interactions as well, which Google says can help businesses “understand which channels drive the best results.” TechCrunch reports.