10 Tactics to Bring More Visitors to Your Blog For this one, we are going to leave out conventional SEO that brings in organic visitors from search results pages. That bit everyone knows. Here are 10 more to get you going – expect MORE visitors when you implement all of them!

1) Social Networking

Lame subtitle, you must be thinking, right? Well, yes, and intentionally so. Because we wanted to show you how so not novel this idea appears to be. And yet, if you do it right, it is a method par excellence. But let’s look at the problem area first. You’ve been trying your hand at Facebook and Twitter, making friends and Pages and posting away, and no one takes notice. Sounds familiar? Now put yourself in your audience’s shoes. Would you visit your site if you saw your own interactions? If not, then it is time to change the game-plan.

We visit someone else’s site off a social network for broadly two reasons: interesting content and lucrative offer. We also respond if they are not over salesy. Keep your interactions 80 percent social and 20 percent promotional. In the promotional part, frequently post links to sites other than yours. This is part of promotion too, where you tell your friends that you are not just about yourself. Post news of offers from everywhere, including your own site. Make it so that you are seen as the bearer of good news and useful information. Try being funny instead of serious even when you’ve written a serious post (‘If you find better info on socio-political idiosyncrasies of Guatemalan middle-class population, I’ll eat my toesies!’). Or not. Try whatever draws attention without diluting the importance of the topic concerned. There is much more to social networking than this, but it works, trust us; explore this aspect fully.

2) Headlines Turn Heads

Even the most innovative exposition on any subject will fail to draw visitors if the title fails to draw attention. We either look at headlines or at author names. If you are not an established author (yet), you need fantastic headlines. Try being specific, with numbers (5 different ways, 10 common vegetables that…, 3 surefire ways of…) because the Internet is a place where people look for information on the go and they prefer to know exactly how much of something they are getting before they click on links.

3) What’s the ‘In’ Thing?

This is best found out from Google trends and social circles: what is the hottest topic around the Internet these days? Research and write on that and don’t forget the head turning headline. Also research groups and forums to know what EXACTLY people are interested in. Do they want to lose weight, or lose weight in a week or through diet or through workout, or is the problem of handling their obese teenagers plaguing them? Do they want low fat cookie recipes, or would they prefer shakes? Zoom into one small niche and write on that. Be the expert that people will come to for advice, and for our present tip, pay attention to the current trends, always.

4) Be a Niche Expert

Continuing with the previous point, after you have zeroed in on a sub-sub-sub-niche, be the expert. People should go no further than your post to find answers to their query. They should not need to. Take one idea at a time and create a comprehensive post. If the idea is too huge, create a series. But cover everything that comes under its purview. Be an authority and not an opinion piece writer. Establish your views with proper citations and make sure your content reads like an interesting article while being structured like a research paper. No matter the length of the post, try not to write anything that has for its focus what you ‘think’. It is better to write on what you ‘know’.

5) Sharing is Good – Encourage It!

Just in case this escapes your notice: don’t forget to put (1) social sharing buttons and (2) subscription options (just an email insert text area with something like ‘Join Us!’ or ‘Get Free Notifications!’ written on the submit button will do) just below the post. Following the previous point will have given you a niche audience which is often better than general audience who may not stop to comment and debate on your posts. Now you have made sure your visitors can share and subscribe while they are still feeling good about your post.

Just in case this escapes your notice: don’t forget to put (1) social sharing buttons and (2) subscription options (just an email insert text area with something like ‘Join Us!’ or ‘Get Free Notifications!’ written on the submit button will do) just below the post. Following the previous point will have given you a niche audience which is often better than general audience who may not stop to comment and debate on your posts. Now you have made sure your visitors can share and subscribe while they are still feeling good about your post.

6) Provoke!

Speaking of comments and debate: invite them by design. Be opinionated at times, but only when you actually have enough evidence to back up your claim. Intentionally leave apparently arbitrary statements in your content. End with a question – make it as provocative as you decently can – or simply ask something to your reader. Don’t go for the ‘These were our ways, what are yours?’ thing because that has been overdone. Try being a little more specific: ‘Regarding the third point – we could do with some feedback – how ’bout leaving us a line if you have anything to share?’ might invite more responses.

7) Stealing Visitors is Your Right

Yes, we are talking about guest posts and ‘stealing’ someone else’s ready made audience by the prowess of your writing. This is a win-win situation that you should definitely explore. Only, see if there is some kind of audience interaction in the form of comments. There are some blogs that are incredibly helpful but have hardly any comments. These are the places where people come to read and run. And they may not run to your site either. Choose well and you will draw as much attention as your servers can handle.

8) Use the Power of Viral Promotion

Give away gifts that you’d rather sell. We mean, give away something for free (with your link and bio in it) that is truly valuable. This is good strategy when you have plenty more where that came from. People will love it and likely share it with their friends too. With this kind of promotion which most companies make use of, you can create a name for yourself without spending a buck on advertisement. It is not true that you are not earning anything either because you are: a huge prospective buyer / visitor base, and free of cost too.

9) Be Honest

Be honest to yourself, and you’ll find the going incredibly easy. Write only about what really, really interests you, because you have a lot to write for as long as you blog. Don’t choose a subject because it is supposed to be interesting. Is it interesting enough for you? There are takers for everything in life – that is why those things still exist. There are takers even for things that do not exist any longer! So long as you are passionate about something, you will be able to write as passionately and sincerely about it, and there will be people appreciating your sincerity.

10) Write!

That’s right. Write. That’s what a blogger does. Or post images if you are a photo-blogger, and so on: you know what we mean. Think of it as a job (that you love). Write regularly and post consistently. Don’t post everything at once just because you had an inspiration and wrote 10 articles in 2 days. Your audience, which includes the search engines, should expect regular updates from you whether that amounts to 2 posts per week or per month. But keep writing so that you don’t run out of posts if your inspiration happens to run out briefly – as it does with the best of us.

That’s about it. And if you are truly serious about getting more visitors, follow the last tip and start typing out the next greatest article you ever wrote, right now!

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Professional Blogger, SEO, and Web Developer. Founder of SocialPositives.com and CoFounder of AndroidConnections.com.

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