More and more businesses, from local antique stores to big names like Coca-Cola and Apple, are using social media to connect with their customers and promote their brand. You may be wondering how social media can be such a big part of marketing. It’s not just about mentioning the sales and discounts, though. A huge part of social media marketing is in creating and sharing content that will be relevant to your customers. Here are three things you can accomplish when your business uses social media to share smart content.

1. You Grow Your Customer Base

If you’re looking to expand knowledge of your business and grow more customers and clients, social media is a great way to do that. Most importantly, you have to share good content, which gives them a reason to follow you, like your page, and visit your regularly. Sharing quality content also gives your current followers more reason to pass your posts on to their friends, which will expand your base even further. You could answer common client questions or respond to client concerns to let your followers know you are listening to them. Everybody wants to do business with the people who listen to them.

2. You Establish Your Authority

The more interesting and useful your shared content is, the more you build yourself up as an authority on your particular subject. Post good content regularly, and your followers will begin to think of you as a great resource for information. This not only keeps them coming back to your page, but it keeps them coming back to your business. By sharing relevant, up-to-date content on your area of expertise, you establish that you know what you’re talking about.

For example, when you follow Orangesoda on Twitter, you get articles that give advice on hashtags, mobile sites, paid ads, and more. By posting relevant articles, they establish themselves as an authority in social media management. You can use your social media page to give your business that same kind of authority.

3. Networking

Social media is just that: social. As you share good content, you open up opportunities for discussion with content creators in your industry. You can also share content from those in your industry you hope to build a relationship with. Using social media, you can build solid connections by centering your conversations around the content you create. Open up the door, and you will find it is easy to start discussion.

Author Bio – This article is written by Nunu Sasa for SocialPositives.com. She is working for OrangeSoda.com. Follow Orangesoda on Twitter for their latest updates.