Social networking platform Facebook announced video metrics that will allow brands and advertisers to understand how their clips are performing on the site.

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The new feature will show average duration of video viewed, the number of times your video was viewed for 3 seconds or more, total views that splitted in 2 paid and unique.

Here is official announced done by Facebook authorities……

SEE ALSO: How Facebook Manage 1.2 Billion Users Data

Today we’re announcing that new video metrics in Page Insights and Ads Reporting are coming soon.

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Today, as a Page owner, you can only see how many people started watching your video. When the new metrics roll out over the coming weeks, you will also see information like video views, unique video views, the average duration of the video view and audience retention. These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook.
The new metrics also includes an “Audio Retention Graph.” The audience retention graph in Page Insights shows the level of interest in different parts of your video.