How Facebook, Twitter Dominated World Cup 2014 ?
Image credit: dfb.de
According to Facebook, FIFA world cup was biggest social media event ever in the history. Germany vs Argentina final created 280 million interactions -posts, likes, comments- among 88 million global users of Facebook. Its previous record was 245 million interactions, which happened during Super Bowl event 2013.
Brazil ranks top in overall world cup interactions, MenloPark company said. It occupies 26 percent of the 3 billion Facebook comments, posts, likes during 32 day tournament. USA ranks second with 10%, followed by Indonesia(6%), Mexico(5%) and Argentina(4%).
“We knew the World Cup was going to be big, but this level of engagement is remarkable,” Nick Grudin, Director of global media partnerships to Facebook told to Reuters. “It was the highest level of conversation around a single event that we have ever measured.” He added.
At the same time, Twitter handled 618,725 tweets per minute during the world cup final. It breaks the previous record of 580,166 per minute tweets during the telecast of Germany’s 7-0 win over Brazil in semi final. But host’s thrash in semi is still a record. It created overall 35.6m tweets, more than the final’s 32.1m. Brazil- Chile quarter final stood at third with 16.4 m tweets.
Germany’s winning goal by Mario Gotze in final resulted in 556,499 tweets per minute.
“When a thrilling moment occurred on the pitch, the world came to Twitter to talk about it. These patterns are evident in our match totals and TPM peaks.” Simon Rogers, Data journalist at Twitter said in official post.
Brazil’s icon player Neymar Jr was the most mentioned player followed by Lionel Messi, controversial player of Uruguay Luis Suarez and Portugal player Cristiano Ronaldo.