Twitter launches promoted video Ads in beta. Its a CPV (Cost Per View) ad buying model. It will charge advertisers when a users hits play.
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Twitter officially announced through their blog post says “After months of experiments and feedback from users and brands, we’re excited to announce a beta test of Promoted Video on Twitter.”


“Promoted Video builds upon the Twitter Amplify program, and brings a new set of video tools to high-quality content producers. By using Promoted Video, it’s easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content.”

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“Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter,” the company says.