SEO is a potent tool for standing out in local brand promotion. It is thus vital Local SEO should be simple, affordable yet result oriented in contrast to the usual SEO packages offered by various companies across the world. Here are a few tips that websites should consider for local SEO:
Incorporate targeted keywords:
There is a constant focus on Geo-specific keywords and long-tail keywords when it comes to local SEO. In such Geo-specific cases keywords like ‘dentists’ are not targeted rather keywords like ‘dentists in Seattle’ are targeted which totally changes the equation of the competition as well as keyword targeting by narrowing it down. Thereby helping to bring down competition & aid the website to get a higher rank in search results. Understanding your customer’s perception, thought process and what are the likely keywords he would use to figure out his target company is key to comprehend local SEO process.
Emphasis on Content material Advertising:
Guest blogging is very beneficial within content advertising. In case your local company is in New York, then you will need to find blogs that are also based in New York. You need to concentrate on writing original, interesting as well as relevant weblogs. Ensure that you utilize local keywords within the content material.
Focus on the reduced competition level:
There are thousands of competitors in a global/national SEO platform competing to achieve top rank amongst search results. On the contrary, in case of local SEO, the competition is relatively much less and instantly gets boiled down to a few websites and organizations. And that’s where; the keywords targeted become location-specific, which if understood & worked on can work to one’s advantage. Chances of better ranking are even more prominent with most of these organizations as they are less likely to have used professional SEO help.
Work on the Website Loading Speed:
One of the most essential things in the local SEO, which is emphasized upon by Google is that how quickly your website loads. It is suggested that you follow these steps. Firstly, Keep a tab on your website speed using means such as Pingdom and Gmetrix. Secondly, if your site still does not load you should easily consult your Webmaster , who would suggest if streamlining code or anything else has to be done. Thirdly, if there is any kind of unnecessary large image files JPEGs, PNGs should take them off immediately. You could also check the file size and reduce it without losing image quality.
Create social profiles:
Social-networking sites like Facebook, YouTube, Twitter play a very important role in the betterment of your local SEO. Social signals like number of likes, page shares, re-tweets, etc. that a blog or a page receives, the more are the chances, of getting the page higher ranked in search engine results and increasing the traffic to your website.
Must include a NAP document:
A NAP document makes life a lot easier as it enables the search engines such as Google, yahoo, etc. to compare the particular data about your address. It is vital that a NAP document should contain Website URL, logo, company name, its Address, phone-number, hours of operation, brands it caters to, description ( both short and long) , amongst others.