If you are serious about driving web traffic in today’s world – or want to make sure that all of the content you create ends up being as influential as possible – you need to learn how to structure a message, how to pack it with emotionally charged verbiage, and how to deliver it with a bit of style and flair so that you can create the kinds of impacts that you’re looking for. This is nowhere near as simple and straightforward as it seems on the surface. Great copywriters are paid buckets and buckets of money on a regular basis to produce exactly this kind of content, and even sometimes they don’t hit the mark as squarely as they probably should have.
However, if you’re serious about crafting absolutely killer content, here are just a handful of tips you can use moving forward.
Your headline is absolutely EVERYTHING
Not only should you be crafting headlines that grab the attention of immediately, but you should also be counting on your headline to quickly describe the information, content, or message that you’re hoping to share.
Not only will this give your readers a good idea of what you’re bringing to the table (and why they should spend time reading your content), but it will give you a better idea of how to sharpen the content that you craft.
If you’re looking for great ideas to craft better headlines, pay attention to your favorite magazines and all the little “blurbs” with a plaster on the cover. Most magazines are sold from the newsstand based on these headlines alone – and some of the best copywriters in the world are responsible for crafting them on a monthly basis.
Don’t be afraid of using incorrect grammar and personal ways of communicating
Nothing turns people off from reading any more content than “corporate speak” – using $100 words when $.50 words would have sufficed.
You have to understand that there is no reason whatsoever to stuff all kinds of verbiage into your content that most people wouldn’t understand with a dictionary – just to try and make yourself look brighter than the next guy.
Instead, you want to imagine that you’re having a conversation with a single person – just you and them, one-on-one – and possibly talking about the content over your favorite beverages or meal. How would you talk to that person, how would you shape the conversation, and how would you express yourself so that they got the message that you were intending?
These are all things that you want to hit when you are writing your content, but especially things you want to hit when you go back through your original draft and edit everything moving forward.
Editing is key to successful content creation, and something that a lot of people overlook and ignore. Don’t fall into that trap – it’s going to cost you more influence than you could imagine.
Just use this inside information, and you should be able to bang out some of the best content you’ve ever created – with no extra effort whatsoever.
This article is written by Issa Asad. He is the founder of many telecom companies and has been leveraging content marketing since the very beginning.