As we are approaching the end of 2013 and entering the busy month of December, the importance of successful social media is at an all-time high making it vital for your company to get it right. However, it may take some time to develop a stable foundation for your social media where you can guarantee interaction on a daily basis.
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If you have found this year to have been unproductive from a social media perspective, the best thing to do is to review your progress and set your company a few social media New Year’s resolutions in order to kick-start 2014.
Why is Social Media important?
Social media plays an important role in online marketing and comes with an array of advantages which can benefit a company. Not only can effective social media encourage a higher rate of traffic to your site and the opportunity to broaden your horizons in terms of consumers, it can also help you to achieve company objectives and goals through various campaigns.However, generally speaking to be effective you must regularly contribute to your all of your active social media platforms in a way that is both engaging and will stimulate valuable interaction.
Aspects of social media
By setting your company a few New Year’s resolutions to follow in 2014 it will help you to devise new strategies and potential campaigns which take advantage of social media. To begin with let’s take a look at a few of the most important aspects of social media:
Regular contribution to popular networks such as Twitter and Facebook is bound to get your company noticed. When it comes to social networks, most users will ignore platforms fail to post frequently. Simply put, the more you post the greater interest you will bring to your company.
However, in saying this it is also important to remember not to post too much. While sharing ideas throughout social networks is great when it’s limited to four or five times a day, spamming your user’s feeds is a bad idea. When your followers constantly see your name on their news or twitter feed they will grow irritable and will see your account as something to be avoided in order to keep their feed fresh with a variety of users. As a result they may end up unliking or unfollowing your page or account.
Engagement is a tricky aspect to get right but once perfected can generate incredible results. The best tip for this section is to ensure your posts include a blend of generic and unique ideas. By sharing generic posts you are showing that you as a company can relate to the public on a level that is outside the professional box. For a generic post you may decide you want to share your music interests with users in order to break the barrier of business and personal enjoyment.
By using the unique approach you are proving that you can think on your feet and that you are fun while still maintaining an appropriate level of professionalism. For example, as an electronic cigarette company you may decide you want to incorporate ‘the diary of an e cigarette’ topic into your social media through pictures and descriptions.
The best thing to do is to browse through the current trends and review the pages of users on these networks to gather an idea of what people are currently interested in.
Similar to engagement, the right level of interaction is a tough aspect to get right, especially when it comes down to how much interaction is appropriate per day. In all honesty, there isn’t a right or wrong way to go about this, however, you should limit yourself not to how often you interact but how many users’ you interact with. Should you find yourself trying to socialise with every user that comes up on your feed you will give these user’s the impression that you’re purposely spamming them in order to get business.
Instead it is advised to use platforms such as sprout social to differentiate between relevant and irrelevant users and target those who are discussing topics relevant to your business.In saying this, it is still important to limit yourself to how many users you are interacting with each day to help maintain an air of “I’m interested in what you’re saying, I don’t just want business” despite this being a primary goal of your campaign.
When users see that you are interacting with tens of people a day they will begin to think that you are replying for the sake of replying rather than having an interest in their posts.
New Year’s Resolutions
I will always ask myself ‘why would users want to interact with me
It is important that you see things from a consumer’s perspective. For brands like Coca-Cola this is an easy thing to bear in mind as they offer products that are more or less part of a person’s everyday life, making their brand appealing to the public. For companies that offer SEO for example, this may be a little trickier as it is not something that is familiar to general users.
So, this means that you must figure out a way to socialise with users in a way that is both understandable and likeable. The first and best thing to do is to think about who your audience will be. For an SEO company, it may be the case that you direct your campaign towards upcoming and big businesses.
From there, you can decide which approach will be best for social interaction and posts; mostly generic or strictly professional. There are several ways in which you can attract a wider audience such as ongoing competitions and weekly offers alongside information that is easy for users to comprehend and take in.Also, use content that shows that your brand can make an impact.
I will showcase my personality
I don’t mean your own personality but more of your company’s personality as a whole. There’s no reason that you can’t be a professional company and not add a dash of fun to your posts. In fact, by choosing a more quirky approach you are more likely to draw attention to your page rather than if you decided that a strictly professional approach is the way to go.
In a way, it is important that you express the ‘human side’ of your company rather than just the facts and statistical side. This way you can truly relate to your audience and work towards more effective interaction. Furthermore, it is a fact that people enjoy knowing that your company can socialise on a level that is not just professional which is why generic posts based on the interests of your audience is a fantastic way to go. It makes them feel more at home when you get to the stage of discussing the ins and outs of the nature of your company.
As an idea, you could incorporate a ‘behind the scenes’ campaign into your social media network to show all the fun bits and bobs that go into making your team a company.
I will be more attentive
After you’ve gathered a decent number of loyal followers, it is time to get your interaction on! It’s all well and good grabbing the attention of users but maintaining this interest can be tricky if you do not respond to their questions and queries. Remember, there is no such thing as a stupid question. Paying attention to the constant activity on your pages is a great way to keep consumers loyal and preserve interest in your company.
A final tip for social media is to have fun. If you enjoy what you do, show it through your posts and be enthusiastic in all of your actions.
Author Bio – This article is written by Joe who is a SEO Consultant who is an expert at writing extended and well researched SEO articles. If you like this story and want to read more like it then head over to i3MEDIA.