These days people are always posting up something about their lives on various social networking websites. Social media, as it is known, is not only a popular way for people and organisations to connect with others online, but it is also a multi-billion pound industry.
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Many social networking websites deliver targeted advertising to their users according to their age group, interests, location and so on. They can offer such a highly targeted service to advertisers thanks to those good old terms and conditions which social networking users must agree to before they can sign up and create an account!
It’s such a popular way of marketing your brand as well as its products and services that industry experts such as Realia PR Agency highly recommend businesses and organisations having a presence on popular social networking websites!
If you aren’t too up on what’s popular in the social networking world, here is the lowdown on some of the different social media platforms that you should be concentrating your efforts on.
Virtually anyone who has used the Internet or not lived under a rock will have heard of Facebook. Not only can people create personal profiles, but this social media platform also lets businesses and organisations create fan pages that people can ‘like’ and receive information from on their personal newsfeeds.
Facebook offers targeted advertising opportunities, thanks to the wealth of information it holds about what their users are interested in. So, for example, if you sell a unique blend of cider then you could advertise your product to people who are likely to be cider drinkers. As of September 2013, the social networking website Facebook has more than 874 million active monthly users, with approximately 80% of those active users from outside the United States and Canada.
Twitter is a bit like sending a text message, except that your messages or ‘tweets’ as they are called, are public. You are limited to posting up messages of 140 characters or less, and you can include links, pictures and videos in your tweets. Although some say that Twitter is more popular than Facebook these days, no-one can doubt that it is a highly-popular and growing social media platform that businesses and organisations of all shapes and sizes should be taking advantage of.
You might not have really thought about it before, but YouTube offers an awesome way to increase brand awareness and ultimately generate more sales for your business or organisation. Anyone can create an account on YouTube and upload videos to their very own “channel”, and those videos can then be shared by anyone, anywhere!
In fact, using the embed code for each video you post, you can also put those videos on your website.
So, for example, if you want to demonstrate how a particular product works or show people why they should use your product over your competitor’s, then you could easily create your own demonstration videos.