Micro-blogging platform Twitter is bringing promoted accounts in search results. A promoted account means a Twitter account is promoted and businesses pay to advertise to users for more followers and more business.
Twitter officially announced on their blog post says that “we’re pleased to further connect businesses to users at the right moment, now through Promoted Accounts in search. With this launch, relevant Promoted Accounts can be presented to users in search results along with recommendations of people to follow”.
This is not going to make big changes on Twitter results because Twitter already shows promoted tweets in tweet results. Twitter says they will automatically select relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices.