Rakuten Marketing Acquires DC Storm for Omni-channel Attribution

Rakuten Marketing acquires DC storm for omni-channel attribution. The terms of deal were not disclosed yet.


Rakuten Marketing today announced it has acquired DC Storm. An award winning UK-based technology company, DC Storm provides digital marketers with an omni-channel attribution, measurement and reporting platform, analytics tools, and consulting services.

Yaz Iida, chief executive officer, Rakuten Marketing says “DC Storm’s technology and expertise provide the clarity needed by CMOs to make the most effective and most profitable decisions. This acquisition fulfills our promise to bring empowerment to the digital marketing environment through increased transparency.”

 Seth Richardson, chief executive officer, DC Storm says “This approach has enabled us to realize tremendous growth and align with innovative partners including Rakuten. Today we not only celebrate joining the Rakuten Marketing family, and the exciting opportunities this brings for our clients, but also the fact that it reaffirms Brighton’s status as a world-class hub for digital marketing.”

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