Facebook is still a hot social networking site. In fact, it’s the most popular one out there,
Google+ notwithstanding. But, most businesses that try to market on the site fail to gain any traction. Click-through rates on adds are a fraction of a percent, and even then, users aren’t always “hot.・ That’s because Facebook users are there to socialize, not to buy.
But, that doesn’t mean you can’t sell anything to them. You just have to understand their behavior.
The Lifespan of A Post
Local search marketing firms, like Yodle are quick to point out that the average lifespan of a Facebook post is very short. But, it’s not just marketing firms, Facebook itself confirms some of the data. A Facebook post gets about half of its total reach in about 30 minutes. After that, the traffic will die down substantially.
So, when composing posts, keep this in mind. You’ll want to schedule your posts around an ideal time for your audience, and your window is small.
Interesting Facebook Statistics
Facebook is one of the most popular sites on the entire Internet. More than 751 million people access the site every month. A good majority of those users access it via a mobile device of some kind, believe it or not.
And, one of the more interesting statistics reveals that 80 percent of all users between the ages of 18 and 44 check their smartphone as soon as they wake up. If they’re also accessing their Facebook app, they’re probably reading their newsfeed before they even brush their teeth – wow. Keep that in mind when you’re thinking about post times.
Understand Your Audience
While there are many marketing gurus out there who will tell you ideal times to post, the reality is that there is no one “best・ time. That’s because people are on Facebook all day long. The thing is, it’s not the same people. Like you would expect, certain people are on the site in the morning, while others occupy it at night.
For example, say a person works the day shift. He’s not going to be on the site in the middle of his shift. Likewise, a person who works overnights will not be on at 11PM, but he might be on at 8AM, after he’s returns home from work. Use this information to your advantage.
Think About Your Ideal Market’s Day
Think about who your market is, and what their day must be like. So, if you’re marketing to stay-at-home moms, you know they’re home all day, but when would they be online? They may not be accessing Facebook for 8 hours – they do have a child and a home to take care of after all.
Or, think about business executives. If you market to them, they may only be online early in the morning, or late at night right before bed.
If your market is comprised of seasonal workers, or people who are likely to be unavailable for parts of the year, your yearly marketing initiative should reflect that fact.
Once you have gathered all of the intelligence about your target market’s schedule, time your posts so that they’re delivered about 2 to 5 minutes before you expect the bulk of them to be online. Ideally you’d hit them as soon as they log on, but posting isn’t an exact science.
Ashley Young has a keen eye for social media marketing strategies. As a project manager, she especially enjoys blogging about the basics to making social media work for today’s business marketing needs.
Author Bio: Ashley Young has a keen eye for social media marketing strategies. As a project manager, she especially enjoys blogging about the basics to making social media work for today’s business marketing needs. Visit Yodle.com Facebook page to get more about their company.