It’s no secret that email marketing has become one of the most effective methods of maintaining customer loyalty and growing sales – 40 times better than Facebook and Twitter. With this knowledge, among the average 108 Billion emails sent daily, businesses are hoping to cash in on the effectiveness of email marketing, which makes it pretty difficult to stand out with so much competition for inbox space.
Email marketing tools typically offer standard templates and tips to help, but none seem to go as in-depth as GetResponse in providing easy-to-use supplementary tools to get amazing results with email marketing. Here are few of the ways you can use GetResponse to get great results, whether you’re an expert or just starting out with marketing within your niche.
Find qualified subscribers with GetSubscribers and Newsletter Directory
If you’re just starting out with email marketing, chances are that you don’t have a large email list. The GetSubscribers tool from GetResponse gets you highly qualified subscribers, based on criteria you outline, that are automatically added to your list. Additionally, you can opt to be listed in their Newsletter Directory so that persons seeking out material you offer will find you.
Create custom forms for your website, blog and Facebook page
To get current and prospective customers to sign up for your mailing list, it’s highly recommended that you include a form on your website and Facebook page, since these are usually the first places they visit. Typically, other services provide a basic form or you have to use an unrelated tool to create one. GetResponse provides customizable templates that you can easily match to your email marketing template to maintain a cohesive look.
Create beautiful landing pages that match your email theme
Speaking of cohesive branding, another important factor to consider is where customers go once they click on a link in your email. While you can send them to your website homepage, there is a better option. Customized landing pages – which send the user directly to the item or offer featured in the email – can increase conversion rates by more than 25%. Therefore, the ability to create landing pages within the same tool you use to create email marketing campaigns will set you a notch above the rest.
Get your mails delivered to the inbox instead of spam folders
According to technology research firm, The Radicati Group, in 2014, about 84% of all email traffic will be identified as spam. GetResponse emails are whitelisted by the top ISPs (Internet service providers). They also automatically remove from your list the email addresses of anyone who has blocked your emails or reported them as spam. This way, your emails are much more likely to end up in the main inbox and not the spam folder.
Ensure emails arrive at the right time (based on time zone)
You have readers all over the world in different time zones, and you want to make sure that they all get your email first thing on Monday morning when they get to work. Any earlier and you risk being lost in a sea of weekend email; any later and you’ll have lost them to the inevitable Monday rush. With just one click, GetResponse delivers at the selected time in your reader’s respective time zone. Call it ‘perfect timing’.
Easily create and visualize your auto-responder schedule
Personalized emails, such as those based on life events (birthdays, anniversaries, etc.) or related to a specific action (ordered 2 weeks ago), tend to get more view than regular mass emails – for obvious reasons. GetResponse’s calendar view lets you schedule auto-response emails and see when they will go out.
Collect multiple sign-ups at large events via the Forms on The Go app
This standalone application for iPads and Android tablets allow you to create a custom branded form on your screen that persons can use to add themselves to your mailing list automatically. This eliminates the need for sign-up sheets at tradeshows, accumulating numerous business cards at conferences and the never-ending task of entering all those into an Excel spreadsheet.
Responsive & mobile-friendly templates
Approximately 48% of emails are read on mobile devices. You simply cannot afford to ignore the experience of readers who will be using their mobile phones or tablets to view you messages. Not only does GetResponse provide mobile-friendly templates which are optimized for viewing on almost any screen, their email preview feature simulates these screens for you so you can see, prior to sending, how your emails will appear.
Android and iOS apps help manage email marketing on-the-go
If your customers can read your emails through their mobile devices, shouldn’t you be able to send emails to them via your mobile device as well? These apps allow you to schedule or send drafts, create text emails and track statistics of emails previously sent.
A/B Testing to optimize conversions
A/B Testing is simply marketing jargon which refers to trying different versions of the same message to see which one works best. To make this easier to execute and understand for all marketers, GetResponse lets you choose from for main options: Subject, From Field, Content and Delivery Time. To take it one step further, they also track and analyze the statistics for you then provide recommendations on the best version so you don’t have to do any heavy lifting.
These are just a few of the ways that GetResponse allows marketers to take advantage of proven effective email marketing techniques. Considering the fact that consumers who receive marketing emails spend 138% more than people who don’t receive email offers, having this tool in your arsenal makes you even more powerful.