On-page SEO Playbook: Hummingbird Aftermath
The SEO world has been changed from the root up in the past year or so. It is hard to keep track of what is relevant and what is old nowadays. However, Google’s recent update to the Hummingbird algorithm did not change a lot in terms of their golden standard. The big question is what will this do to content and content based marketing.
In short, the algorithm should make SEO easier than ever before. Content posting more efficient and updates are even more powerful. However, what does all of this mean to a non-SEO user, generally, search engines will provide more relevant and precise information.
The first question to arise is how Hummingbird will handle new post and how will spam be filtered from now on, but perhaps the biggest issue is the question of content. Writing content which was engaging and not full of spam was always a challenge, but now, more than ever due to the always-evolving SEO, it is something that content posters should really look out for. Deep content is still more valuable than just writing short referral posts. Google’s search engine will filter out posts which are bad and filled with spam so that only the best remains.
Other than that, having a regular schedule of content posting will ensure organic search engine integration, and on the other hand it will secure Internet presence. Keeping an active profile will not only secure good search engine presence but also credibility for links and generated content leading back to your website.
Authorship or no Deal
One of Google’s most prominent features is Google authorship. This hefty little application not only secures that your content is signed virtually but it also helps in generating safe links to your content and how search engines view not just your post but you as an author as well.
With the Google Authorship you can also gain credibility and ranks based on the publishing history and it is being well integrated. Other benefits are that the Google+ profile picture also shows up next to the generated content which draws more attention and secures a few more clicks.
In general, if you are a content poster and an active blogger, it is time that you invest into Google Authorship as it will only boost your credentials.
Title and Heading tags
It was and is still important to optimize tags not only for your title but for the headlines as well. Research has shown that a good tag will mean the difference between a click and a dozen clicks.
For SEO, this means that keyword integration is more important than ever before. However, there is an emphasis on posting natural and strategically placed keywords to make it to the top of the search engine ranks. It is suggested that title tags should be kept short and with a decent amount of local keywords.
Headline tags on the other hand still play a key role in deciphering what your page content is about, it is the first thing that anyone will notice. You should not forget that headline tags have a number of layers, but be careful not to force such tagging as it will not seem natural or nor organic.
Image tags are also important
Tagging images is also a very important player in tagging as it will not only help you rank up on the search engine based on content but also on Google Image Search as well. Ultimately, it means that you will be more visible and more likely to have visitors on your blog or website.
The key to good image tagging is to find which images will be relevant and important. Once again forcing tags means that you are not choosing the right images to represent your post, which can lead to bad content and in the end no views from the public.
In the End
The majority of important SEO elements have not changed so much at all, and it seems so that they will stay as they are in the coming years. Perhaps the only thing that has changed is how we view certain elements, but certain Google is trying to maintain what it did so far, good and relevant content search.
One thing will never change however, and that is what kind of content is being posted. Make sure that all the content posted is strategically planned out and put together in a natural fashion so that readers will enjoy their stay at your blog or website.