SEO Specialist is a person who makes the site more useful and user-friendly. It helps the user to find simple high-quality information in a global network of open spaces effortlessly. So, the search engine finds information and SEO specialists help it understand how to find this information. It also helps owners of the websites to improve the ranking (PageRank) by improving the quality of the site, helps to convey their message to the online masses. Of course, SEO expert should an all-rounder: fluent in English, that is because most of the websites are in this language; be marketers to analyse the market and make the right web-optimization, understand information technology etc.
SEO Tips for the beginner
- Do not be afraid of everything new: read the online SEO tutorials, participate in various debates and SEO webinars (seminars that are being broadcast over the internet), visit the SEO blogs;
- Practice, practice and practice by creating new websites;
- then develop yourself – in all areas, it is not only useful but also interesting;
- discover most popular search engines and the processes of ranking the site;
- get acquainted with other SEO specialists;
- read official documentation from Google;
- Try to pick up keywords and phrases using adwords.google.com — this is something that will help you practice more
SEO specialist makes the website quality and makes life easier for others!
What does optimisation of a web project begin with?
SEO is a set of measures taken to bring the site to the top in the search engines (the first 10 results on the search page).
Two main areas are meant:
- Internal Optimisation – includes a number of works within the site;
- External optimisation – includes working mostly with the reference profile.
In fact, the sequence of activities on SEO is logically justified: initially, we present the site in full compliance with the search engines on content quality requirements, and only then, try to artificially increase the number of relevant pages of users’ requests by reference promotion.
Internal optimisation – actions carried out in relation to the resource, which will later help a search engine decide whether your site meets its requirements. But there are demands as well! More information you may get by reading the reference Yandex and Google. For a violation of the rules, you will be imposed with particular sanctions, the so-called “filters.” Therefore, in the early stages, I advise to familiarise with what you should not do with a resource, not to expose it to the risk and then proceed with its promotion. Proper internal optimisation is just half of the battle, so you should pay special attention to the internal optimisation.
Lots of businesses make money because of SEO optimisation. Custom essay writing service or a literature website …all these have undergone the search optimisation!
From the viewpoint of SEO, website consists of two types of files:
- Created exclusively for the web crawler – all sorts of technical files;
- Content “for the people” – a useful resource content, which includes the necessary and useful information elaborated for the users.
Content for web crawlers and content for people
Files created for search engines, are not binding, but as mentioned earlier, we want to “strike up a friendship with them” so they will not be superfluous. Robots.txt deals with special instructions
for search engines. Sitemap.XML provides information on the pages of websites that need first attention during indexing.
The second type of files – is one that the user sees, opening the resource page. The search engine sees them differently, it sees a certain code page of the site that consists of different types of tags, each tag has its “relevance” and has some meaning.
Tags and semantics
Key tags, which need to be addressed during the work related to SEO: meta-tags <titel>, <description>, title tags <h1> … <h6>, the tags that contain the text <p>, <strong> and others. A web crawler, moving according to tags, analyses them and decides – how much resource pages are relevant to the user’s request. It is logical that in order to improve the relevance of the pages of the resource, you must create a semantic core, including a group of queries on the subject of the site and its individual pages that are closely related to each other on the basis of semantic identity and word forms. We will need the kernel to build the resource content while taking into account queries and to monitor the dynamics of growth in site positions.
It is important to arrange all the pages where you will distribute groups of queries. It is recommended to select pages with nested levels of no more than three. The further page by nesting level is from the host, the less it weighs.
Search engines consider the content to be one of the basic factors for the decision on the relevance of solutions. The text should be unique, include the volume of keywords, it should not be less than 500-1000 characters, contain a table of contents (tag <h1> – <h6>).
The plan of what the website needs at the initial stage + Checklist of the internal optimisation
To structure all that is written above, you can submit these disparate data in the form of instructions that will help the beginning SEO specialist to start working to promote:
- website usability
- technical specifications
- Collection and approval of the semantic core and distribution of landing pages
- Content Optimisation:
- development and deployment of Meto tags
- drafting the T3 for content writing in accordance with the semantic core
- Performing of SEO T3:
4.1 Setting the webmaster panel
- setting region
- placing XML sitemap
4.2 Setting the web analytics system
4.3 Checking / correcting the entry of keywords on the site:
- h1-h6 tags
- tags <strong> and <b>
- hidden content on display none, display invisible
- keys in the title in internal links
4.4 Verification of the presence of extradition and removal in the webmaster panel:
- pagination pages
- pages, enclosed in the robots.txt
- reserve pages
- 404 page
4.5 Checking the contents of the text resource for compliance with the parameters:
- the uniqueness
- Promoted occurrence of keywords across multiple pages
4.6 Removal of the starting position of the project in the search results
4.7 Checking and editing if necessary:
- txt file
- XML — prioritisation
- Check the site for compliance with the optimisation checklist
Author Bio – Sandra J. Hayward is a Miami Dade college MBA graduate that is interested in academic research and writing but does not want to depend on the rigorous schedule. That is why she has been collaborating with Edubirdie.com for a long time as a freelance writer and enjoys her flextime a lot.