How to Boost Your Marketing Efforts Using Google Analytics
There is so much more to creating a website for your company than only designing the page and publishing it to the web for the world to see. If you want to gain visitors to your site, you need to consider the many great marketing strategies that are available to you. One preferred marking method is to use Google Analytics to help you create a winning marketing strategy.
The key to gaining more clicks on your page is to understand your audience. That is possible by utilizing the data that you find while using the Google software. However, if you don’t know which areas to pay attention to the most, you could spend hours attempting to use the platform and get nowhere with it.
If you fail to analyze your website traffic, it can be difficult to figure out where your problem areas are and how you can gain more traffic. If used correctly, Google Analytics can offer you valuable information about the people who visit your website the most. This important data is available to marketers regularly to help them further enhance their strategy.
Understanding Google Analytics
Google Analytics is an excellent tool for companies, bloggers, and brands to use to get their website at the top of the search results page. By using this program, businesses can find out an enormous amount of information about their site and their visitors. This data will help enhance the marketing strategies behind the website and what they can do to improve their online presence.
Image courtesy – Connection Incorporated
Before anyone begins to use Google Analytics, there are some basic terms that all users should be familiar with before getting started.
- Users: These are the users who have visited the site at least once between a selected date range.
- Dimensions: These are the descriptive characteristics of an object such as an exit page, browser, or session duration.
- Metrics: These individual statistics show the number of screen views and average session duration over a particular period.
- Bounce Rate: The percentage of single-page visits. It means that a visitor left the site from the same page which they entered, meaning they didn’t interact with the site much at all.
- Sessions: A session is the amount of time that a visitor is actively exploring the website.
Which Sections Are Most Important for Website Owners?
Google Analytics contains several sections and sub-sections that offer plenty of data for the user. And some parts are more relevant to marketing teams than others.
There are three sections that marketing teams depend on the most when they use Google Analytics. They are Acquisition, Audience, and Behavior.
The Acquisition section provides advanced details on how people arrive on the website. It digs deep into the “All Traffic” tab and shows the exact way that visitors are ending up on the site, whether it is a search engine result, social media link, or another blog.
The Audience section offers a vast amount of data regarding the visitors to the website. It includes many subsections that provide information about their age, gender, and location. The user can also find information about their target audience’s interests such as the type of browser they use, or mobile devices used to access the website.
The Behavior section of Google Analytics helps the user to understand how visitors are interacting with the content on the website. Marketers visit this section to gain an understanding of which pages on their site are most popular.
Making efficient use of these three sections will prevent marketers from wasting time digging through many sections on Google Analytics to find the right information.
How to Increase Traffic to your Website from Various Channel Types
Channels are places on the web where people may access your site. This can include search engine results, referrals, direct links, paid search links, Advertisements, organic searches, emails, and social media links. Users can increase traffic along all channel types by researching their top keywords or reaching out to similar blogs to find out if they allow guest posts on their site.
Social media can help to increase the popularity of a website if the user chooses to post frequently. By including a link to every post shared on Facebook, Google Plus, Instagram, or Twitter, website owners can improve the amount of traffic leading to their website while they also get to interact with their target audience in the comments section at the same time.
It is best for marketers to increase their efforts with one channel at a time. This will help them to find out which channel works the best with your target audience. There may be some companies that will flourish the most using social media, while others will get the most visitors using referrals. It is important for marketers to focus the most on the channels that they profit from instead of spending too much time trying to get all channels to be successful.
Audience demographics is another critical area that marketing teams should pay attention to when browsing Google Analytics. This is a section that shows the age, location, and gender of those who visit the website the most so that the owner can redesign the website to suit the needs and interests of their target audience.
Companies who want their websites to display imagery that reflects the interest of their audience may choose something sports related if their target audience includes young males, or a design including children if the target audience is young mothers. By creating content geared toward the interests of those who visit the website the most, the company will obtain more clicks and the company will profit more overall.
Google Analytics is a compelling resource for website builders, companies, and individual bloggers. Anyone who uses their website to sell a product or service can benefit from the features of this handy tool.
Once a site owner starts to monitor their traffic closely, they can redesign their page accordingly to accommodate the needs of their target audience to ensure that they keep coming back for more information about the brand.
Author Bio: This guest article is a work of Sameer Panjwani, Founder & CEO of Mondovo.com, an online marketing toolset that helps you track your rankings, monitor your site stats and research your competitors’. A man of many talents, Sameer occasionally writes about social media marketing, content marketing, and SEO. In his free time, he loves reading about the latest trends in SEO as well as spending time with his two little daughters.