Logo development solves several business problems. It builds awareness, attracts customers and sets the brand apart from competitors. Therefore, the development of a logo and corporate identity is very important in the formation of a reputation and business strategy. Get more info Fireart Studio.
Logo Design
The logo is an important visual component of any self-respecting brand. It is the logo that helps to increase the recognition of your company and convey the message that you would like to convey to the world through the concept of your brand. The logo combines several components at once.
- Corporate colours and fonts
- Distinctive style
- Brand message
This is exactly the non-verbal way of communication that allows you to establish stable and long-term relationships with customers, partners, and employees.
What does Logo Design include?
Marketing research
Professionals not only create a logo based on design ideas but also understand how important marketing is. Before starting to create a logo for your company, we will conduct a detailed study of the market situation, assess the specifics of the company’s activities, and study the target audience of the brand and competitors.
2-5 logo options
You can choose a suitable tariff, depending on which we will develop from 2 to 5 unique logo options.
Logo Usage Guide
Often companies do not know how to apply a developed logo, it seems that it is beautiful and conveys the character of the brand, but it is not possible to correctly present it to the audience. To avoid such an incident, it is necessary for the developer to provide examples of the use of the logo in a visual environment, as well as draw up a guide for its use.
Refinement of the Existing Logo
This is a popular service. It often happens that the idea and concept are good, but something is missing. Or situations are not uncommon when a company has been on the market for more than 10-15-20 years, and the logo has not changed. It should be slightly updated to make it more modern.
Copyright Approval
After the development of the logo, the contractor transfers all rights to use it to the customer. This should be stated in the contract.
What are the parameters for evaluating the logo?
1. The primary features of a high-quality logo is its visibility: the text on the logo should be easy to read and immediately understandable for visual perception. The logo should attract the attention of your target client, because the first acquaintance with the company begins with the logo.
2. The client must remember your logo once and for all. In order to understand how well your logo is remembered, you can use the following technique. it is necessary to ask friends or employees of the company to close their eyes and imagine what they associate with the company logo. If none of them mentioned anything or the associations are weak, you should reconsider the concept of your logo.
3. Communication of the key business idea should be simple and understandable to the target audience. There are 4 components of a logo: font, symbol, shape and colour. The competent application of these components will create a unique image of your company, help differentiate among competitors and convey the key idea of ​​your business to customers.
4. A good logo should not be like any other in the world, an important component of any logo is its uniqueness. Using popular fonts and images can distract attention from the company and even create negative attitudes from your audience, who may find the company unimaginative. Another reason to have a unique logo design is to stay within copyright laws.
5. Scalability is one of the key evaluation factors. The logo should look great in any size, whether it’s a huge sign near your office or a small badge on a ballpoint pen.
