Email marketing is direct marketing a commercial message to a group of people using email. Email Marketing is the backbone of any online business.
For a big business company or a blogger, it’s important to choose a good email marketing software. When the matter comes around to choosing one software, we need to decide between some of the top email marketing platforms, such as GetResponse or MailChimp.
Here we go with the quick look between GetResponse and MailChimp.
A Brief Overview of GetResponse
GetResponse was launched in 1998 by Internet marketing pioneer and entrepreneur Simon Grabowski. GetResponse Email Marketing is available internationally in 19 languages and serves a growing base of customers, currently 350,000 strong.
A Brief Overview of MailChimp
MailChimp founded in 2001 has 7 million users that collectively send over 10 billion emails through the service each month. Currently more than 8 million people and businesses around the world use MailChimp.
Like any persons, i would like to try the service for free. MailChimp free plan lets you have 2000 subscribers in your list and send them 12000 emails.
On the other hand GetResponse also lets you try their service for free, but only for 1 month. If you are a serious users, i’m sure this one month is enough for you to choose between MailChimp and GetResponse though.
You can try two free options from GetResponse 90 day plan for fast results, or 180 day plan for those with busy schedules. This is an advantage for the users to know how they can benefit from GetResponse.
MailChimp is particularly easy to use, a great service for beginners. MailChimp is optimized for mobile, so you don’t need to worry about the structure of your form. You can create simple signup forms, easily with MailChimp
On the other hand you can choose your best signup form from GetResponse. There are hundreds of forms available, or you can choose form models from different categories like automotive, financial services, communications, etc.
Here the winner is GetResponse, because it is easy to use for beginners.
The user interfaces offered by Getresponse and MailChimp are quite different. MailChimp comes with a lot of big fonts being employed to present menus, stats and data.
There GetResponse comes with around traditional drop-down menus. Both interfaces are easy to use. There is no winner here because it’s really a case of personal taste.
GetResponse’s email tools are really easy to use. GetResponse provides two different options for the users. If you are a newbie, you can go with email templates already created. If you’re an advanced user and know your way around HTML, choose the HTML Source Editor.
MailChimp’s editing process for emails is also incredibly easy, if you have basic knowledge in web designing. You can use the built-in photo editor to tweak your images on MailChimp.
Here the winner is GetResponse because GetResponse is good for basic and advanced users. As normally MailChimp is bit hard if you are new to the method.
Analytics is a really important matter to know how your subscribers are responding to your newsletter. How many people got your letter, how many opened, how many clicked and a lot of questions.
Both GetResponse and MailChimp performs well, but GetResponse’s automatic creation of emailable ‘groups’ after a mailout is sent is an excellent feature which is not present in MailChimp however. This crucial feature tops GetResponse over MailChimp.
Both GetResponse and MailChimp offers an easy way to set up a series of follow up emails.
GetResponse’s free 30 day trial starts with a maximum of 250 subscribers, and you should need to pay atleast $15 per month for up to 1000 subscribers. On the other hand MailChimp lets you send 12,000 emails to 2,000 subscribers for free. No contracts, and no credit card required. It’s free forever.
If you want to use for free (for limited users), or in a limited budget better to go with MailChimp. If you have no limited budgets and you’re looking for a more serious and comprehensive email marketing software you can try GetResponse.