If your app doesn’t have a payment gateway integration you’re not making half of the conversions you could be making.
People have short attention spans. Our fast-paced society has made this even more evident. How many times have you left a restaurant because there was a line, or decided to walk out of a store because there was only one register open?
The same principle applies to mobile applications. If your app is slow, not user-friendly, or confusing, then people just won’t use it. Competition is stiff, and if you can’t be faster and better than the competition, then you’re already losing.
One of the key areas of usability and speed that developers miss out on however is their payment system. They put thousands of hours into creating an amazing, easy to use app. Plenty of people use the app, but for some reason, nobody pays for the upgrade or premium membership. The app isn’t converting sales.
90% of the time, this is because you’ve made it too hard for people to pay. They don’t want to be redirected to an external website and wait for pages to load. If there isn’t a quick, easy, in-app method of payment, then people simply won’t do it. Let’s look at a few ways to accomplish this
You could sit there for many more hours coding a payment method into your app, line-by-line. However, this is the most tedious way of doing. If you want a quick fix that all of your users are sure to enjoy, then your best bet is a drop-in user interface.
They’re called drop-ins because of their simplicity. All you need to do is copy the code that your payment method provides, and paste it directly into your existing application. Sure you’ll have to do a little bit of basic set-up work, but outside of that. You’ll be good to go.
Here are some of the best drop-in UI’s that you can implement as soon as tomorrow:
- Android Pay (Android OS)
- Apple Pay (iOS)
Drop-In UI or Integrated Card Payment?
Drop-Ins look great, and they can be designed to work seamlessly within your application. They also have the added benefit of being company names that people trust and are already familiar with. People are far more trusting of the same PayPal app that they’ve been using for years than they tend to be with giving their credit card details to a random company.
If you’re using their UI for business purposes, then you might be required to pay a small fee. However, these will pale in comparison to the massive growth you will see in conversions.
The advantage of an integrated card payment system is that you won’t have to pay any extra fees, and the funds will be deposited straight into your bank account. However, unless your application has been around for long enough to have steady repute, it will be harder to get people to trust you with their private information.
So, the answer is that if you are just starting out, then drop-in UI’s are going to be your best bet. If your application has already built a solid reputation and user base, however, then you should focus on developing an integrated card payment system.