Every entrepreneur with an eCommerce venture is always looking for ways to boost their sales. There are times when the business is stagnating, and if the situation does not change, negative thoughts are bound to start accumulating inside one’s head.
If you feel like your eCommerce project is not doing that great either, try to make some adjustments. Create a strategy by implementing ideas that are mentioned in this article.
Idea #1 – Have a Flexible Business Model
Trends come and go. Businesses need to adapt to changes all the time. Otherwise, they risk falling behind the competition and missing out on a lot of potential customers. In other words, you need to keep up with the times.
For instance, if you are offering custom-made merchandise to your fans, you may want to consider the dropshipping model, like one that is offered by Printify. The reasons to choose print on demand for your startup if you decide to create one mostly come down to eliminating the need to be in charge of shipping, inventory. Changing the design for the print is all you need, and it can be shipped almost immediately.
Idea #2 – Work With Influencers
Social media presence should be a given, but have you tried cooperating with influencers? Influencer marketing is growing fast as people are starting to trust celebrities and other authorities more than the brands themselves. So even a quick shoutout from a relevant influencer could bring a lot of new customers.
Of course, finding the right influencer can be tricky, especially if you are in a small niche. But even then, it should not be impossible. There are micro-influencers as well, who are more efficient and will not charge as much as an A-list celebrity.
Idea #3 – Retarget Previous Site Visitors
PPC marketing allows you to retarget previous website visitors. If there are people who have stumbled upon your website but did not make a purchase, the odds are that you can change that. The fact that they visited in the first place means that something caught their interest.
Idea #4 – Offer Special Discounts
Weigh how much you can offer in terms of discounts and whether that will pay off in the long run. People love to see discounts, and they are more likely to spend money on a discounted product even if they do not necessarily need it.
Leverage seasonal holidays as well by offering exclusive prices. Customer behaviour studies confirm that people will spend more on holidays. And the fact that shopping online has become so easy only further solidifies that statement.
Idea #5 – Organize Giveaways
If you have a solid number of followers on social media or email subscribers, organize a giveaway. You can gain more than just an increase in sales. Contest posts on social media tend to go viral and attract a lot of followers. After all, the more people who have liked your page you have, the bigger your authority is. And when looking for a store to purchase from, customers pay attention to these things more than one might expect.
Idea #6 – Add Photos to Customer Testimonials
A picture next to a review solidifies its validity. There are plenty of examples on the internet when brands order fake reviews to create interest in a product. And it ultimately ends up backfiring.
If you are looking to create hype, use genuine methods. Ask your customers to post a photo together with a review.
Idea #7 – Optimize Website for Mobiles
Mobile internet traffic makes about half of the users. And the number is likely to grow, given how popular smartphones and tablets have become. They are more convenient to use than the desktop for some. And it does not matter whether the person found your store on a search engine or by someone’s recommendation. If they are not satisfied with how it is optimized for their device, it will not be too long before they leave and look elsewhere.
Idea #8 – Create Fear of Missing Out
You might have seen pop-ups that appear when you are browsing a product. They proclaim that only a few items are left in stock, or that the sale will end up the next hour or so. This marketing method creates the fear of missing out and incentivizes customers not to delay and purchase the product. You can create a similar system.
Idea #9 – Provide Multiple Payment Options
The more payment options you provide, the more customers will choose you. Not every store is willing to invest in installing different payment gateways. You could be one of those that stand out and provide multiple options.
Idea #10 – Eliminate the Need to Register Accounts
The imperative to register an account has its perks, but not every customer is willing to go through the lengthy process of creating a profile. Consider removing the need to register an account for new customers if you do not have this feature yet.
