Small Business Guide to Video Marketing

It is no surprise that video marketing has gained a lot of popularity all around the world. Whether you are an independent content creator or running a small business, videos are a great way to market your products and services and unleash your fun and creative side. Videos have tremendous potential for marketing small businesses, and here is how you can use videos in your future marketing campaigns to reap significant returns.

Benefits of Video for Small Businesses

1. Videos are often ranked higher on search engine results, and posting videos is a great way to bump your website to a higher rank on the SERP pages. Embed videos from your YouTube channel on your website and blog to have a mix of text and visual content and improve your search rankings and reach a wider audience. Add a call to action at the end of your video to drive traffic from your videos to your website or social media platforms to utilize the power of these higher-ranking videos.
2. According to an internet research statistic, 70% of millennial YouTube users use the video streaming platform to lookup How-To videos and learn something new. Use this to your advantage, create educational and informative videos using InVideo and create videos related to your business to garner more views and get better reach in YouTube search results. For example, if you run a small business of handmade jewellery, you can create videos about how to style the jewellery, properly take care of the jewellery, make some simple jewellery pieces at home, etc.
3. Videos add a personal touch to any content that you put out and are great for building connections. By personalizing your videos, you make it easier for the audience to understand and resonate with your business. This human to human connection is lost when they are merely browsing through your website. Using videos helps you connect with your audience as it increases your credibility and strengthens their trust in you. According to another internet survey, four out of five buyers prefer to watch a quick video about a product rather than reading about it, and 64% of clients buy products after watching a video about it.

Different types of videos for Small Business

1. About Us – Instead of creating a generic landing page about your business, create a short video that tells your audience all about the business. This can include everything from a quick walkthrough of your store (or office if you have one), a short story about how the business came to be, your mission and vision, and the products and services you offer. You can also include footage of your staff and introduce your viewers to the people that work behind the scenes to make your business a success.
2. Tutorial videos – As mentioned before, instructional videos are a massive hit among video viewers. So make sure you include some tutorial videos around your product. Keep these videos short and to the point. You can also create different videos to address various FAQs by your consumers.
3. Product videos – Whenever you launch a new product or service, create a short video to introduce and explain it to your existing and potential customers. These videos are a great way to showcase and promote your new launches. You can also build up hype about upcoming launches by releasing short teaser videos on different social media platforms in the days leading up to the launch.
4. Live videos – All your videos need not be pre-filmed, edited, and uploaded as usual. Broadcasting live to your audience via different streaming platforms like YouTube, Instagram, Facebook, etc., is a great way to engage with your viewers in real-time. Use these videos to answer your audience’s questions, play fun games with your colleagues, promote your new launches, provide short demos of your products in real-time, and so much more. Live videos are known to have higher engagement rates and are perfect for increasing engagement on your social media profiles.
5. Collaboration videos – Collaborating with other business owners, influencers and internet personalities, and people relevant to your field is a great way to cross-promote your business and reach a wider set of audience. Social media takeovers are a great way to collaborate with other content creators and brands where you spend an entire day on the other person’s social media account and vice versa.

Tips for Creating Videos on a Budget

1. While having a good camera might seem like an absolute necessity to shoot high-quality videos for your brand, you don’t need to shell out hundreds of dollars if you are just starting out. Most smartphones today have amazing cameras that work just as good. Invest in a simple smartphone tripod to make sure your videos are stable, and you are good to go.
2. Even if you are an absolute beginner, online video editors like InVideo are a great way to edit videos to make them look professional and high-quality. From adding voice-overs to using fun transitions, these online tools are perfect for editing your videos without hiring professionals and breaking your bank.
3. Stick to a schedule and stay consistent with your video posts. Whether you are posting videos once a week or every other day, make sure your audience is informed about your posting schedule so they can tune in when your video goes live. The more consistent you are with your videos, the more people will watch it, and your videos will have a better chance of ranking higher on search engines.

Conclusion

Once your videos are uploaded, remember to track and evaluate different metrics to understand how your videos perform. Keep switching your styles until you find something that you enjoy making, and the audience loves watching!